A New K-Beauty Staple: Mask Time Sheet Mask Boxes

Heard the hype around sheet masks but don’t know where to start? Let me and Mask Time show you the yellow brick road to glowing skin.

You’ve probably heard of the famous Korean 10 step skincare routine (you can read about it here!), and heard the terms “k-beauty” and “sheet masks” thrown around. But what are they?

Well, simply put, K-beauty refers to Korean skincare and cosmetics, and sheet masks are a key staple of this routine. Usually made from cotton or hydrogel, they’re thin, face-shaped sheets which you place on your face and then kick back and relax for 15-20 minutes. Or not – my friend did tell me she did her workout with a sheet mask on the other day, so whatever floats your boat!

A photo of the Mask Time subscription box, which is white with a black logo saying "Mask Time" in a rectangle with a circle behind it including the web address. The box is sitting on a white wooden floor surrounded by pink tulips, white roses and a magazine open on a page full of pink products.

Anyway, while you paint your nails/watch an episode of The Good Place/do your workout, the sheet mask is working its magic. These little masks are a hugely popular Korean export, and the reason is simple. Packed with moisturisers and antioxidants, as well as brightening, detoxing and smoothing agents to name a few, the mask itself traps these ingredients between it and the surface of your skin, meaning the goodness has nowhere to go but into your face! Just by taking 20 minutes out of your day a few times a week, your face will have a new lease of life, honestly.

Which sheet mask do I choose?

It can be confusing knowing where to start. Do you want a cotton mask or a hydrogel one? Should you get green tea, strawberry, lavender or something else? What’s this mask shaped like a milkshake?! Why is there snails on the packaging of this one?! Well, here’s where Mask Time step in!

Mask Time are based in the UK, but curate the finest sheet masks straight from Korea for their customers, delivering high quality skincare with a helpful guide and a new Korean word to learn each month! They test each mask before putting them in our boxes, ensuring that customers only get the best quality products, and making sure you learn enough about each mask to know what you like and dislike when you’re shopping for sheet masks on your own.

You can’t even see all the masks here. There was so many, I couldn’t fit them into one shot together!

All of this is packaged in beautiful tissue paper and placed into an adorable letterbox-sized box. As well as great value monthly boxes, you can also purchase special one-off boxes, such as the Holiday Box this review focuses on which of course was for Christmas! The next special box is for Valentine’s Day, but you can subscribe at any time – you can choose the Glow Starter box, which includes 4 carefully selected masks for £9.95 (including shipping), or the Glow Setter box, which is £24.99 for 8-10 masks.

Just to put that into context, that means the Glow Starter box masks work out less than £2.50 each for authentic Korean products, and that’s including shipping. If you look at the same products on Birchbox’s website or wander into TK Maxx’s K-beauty section, the masks are usually £3.50 or more at lower end, going up to £8.50 for some of the hydrogel ones, so Mask Time really does offer great value for money.

So enough waffle, let’s move on to what you wanna know!

What’s in the box?

The box I received was the December 2018 Holiday Special box, which featured a whopping 12 products. Each product shouts high quality – you can tell just by the packaging and the weight and feel of each one. There was a good range including including hydrogel, cotton, foil, clear seal, mud, bio-cellulose, and in-oil masks. Even though this would be normally the kind of produce in the Glow Setter box, I actually think this would be good for a sheet mask newbie to explore all the different options and see what they like best.

My box contained:

  • TonyMoly – Intense Care Hydro Gel Mask Gold 24K Snail Mask – RRP £5
  • Eunyul – Natural Moisture Pack Honey – RRP £3
  • Banobagi – Vita Cocktail Age Foil Mask – RRP £3.50
  • About Me – Essential Green Tea Mask – RRP £3.50
  • Beauty Kei – Fermentation Essence Luxury Mask – RRP £3.50
  • Merbliss – Wedding Dress Aloe Soothing Clear Seal Mask – RRP £4.00
  • Into Skin – The Mud Lifting Mask – RRP £4.00
  • Royal Skin – Prime Edition Anti-Wrinkle Bio Cellulose Mask – RRP £5.00
  • JM Solution – Water Luminous Avocado Nourishing in Oil Mask Black – RRP £4
  • Mediheal – Miclan Honey Nutrient Enriched Mask – RRP £3.00
  • About Me – Skin Tone Up Peeling Pad – RRP £2.00

So that’s 12 items which would have cost over £40 alone, but instead, I got them in a super cute box accompanied by a postcard and a really helpful information guide that would have cost almost half the price?! SOLD!

Seriously though, you can see the passion that goes into these boxes. The packaging is elegant yet cute (silver sparkles, cute phrases on the inner lid and pink bubble wrap, you say?!), and the masks are high quality yet delivered to customers at a low price. The added touches such as learning a Korean word per month and a guide to each mask’s uses and ingredients show the care for both Korean culture and customers.

I was kindly gifted this box by Mask Time, but I plan to subscribe as I was so impressed! I’ll probably just go for Glow Starter at first as I have a whole drawer of sheet masks to get through, but I can’t let this little subscription box get away from me! I was so pleased with it – and this is coming from a self-professed skincare snob!

So, what are you waiting for? Head over to Mask Time to check out their subscription boxes or online store.  Give them a try while the January sale is on – you won’t regret it!



    • rhiannacampbell
      January 10, 2019 / 9:04 pm

      I didn’t until recently, but honestly, I’m already obsessed! Their sale is going to be ransacked by me haha!

  1. January 10, 2019 / 8:35 pm

    I am a fan of sheet masks, didn’t know this existed! Will check it out x

    • rhiannacampbell
      January 10, 2019 / 9:05 pm

      I love sheet masks! So good! I hope you like this box – I loved it and think it’s fab value for money! x

    • rhiannacampbell
      January 10, 2019 / 9:08 pm

      It really is! I know you’d love it if you’re a face mask fan!
      Yes, I’m sure they are because all the products are South Korean and Korea passed a bill to ban animal testing in cosmetics/beauty products in 2016! x

  2. Louise
    January 10, 2019 / 8:55 pm

    This sounds great! I love a face/sheet mask 😀

    • rhiannacampbell
      January 10, 2019 / 9:09 pm

      I love it, honestly! Yes, sheet masks are fab! So relaxing 🙂

    • rhiannacampbell
      January 10, 2019 / 9:10 pm

      They’re such high quality masks! I was so impressed with them all! And yeah, I’m totally converted and going to take advantage of their January sale 😉 Haha!

  3. January 10, 2019 / 9:13 pm

    I love a good sheet mask, the Simple ones I have been using lately and they are really good. Definitely will look into this subscription though as I can not get enough sheet masks!!

    Vikki | http://planetvikkiblog.wordpress.com

    • rhiannacampbell
      January 10, 2019 / 9:31 pm

      That’s funny – literally the last mask I used was a Simple one, and I was really impressed by the ingredients and the results! They’re made in Korea too, so they’re super authentic sheet masks and awesome for sensitive skin!
      Oh definitely look into it, I’m already obsessed! Get yourself a bargain in the January sale quick!

  4. January 10, 2019 / 9:21 pm

    THIS LOOKS AMAZING! You get so much! I really want to start looking for good skin and facial products – Canada winter is KILLING my skin.

    Great post darlin! Also…I hope you are well!! <3

    • rhiannacampbell
      January 10, 2019 / 9:33 pm

      Jenna, it’s so good, honestly! Omg, yeah – Canadian winters are haaaarsh! Let me know if you need any recommendations 😉

      Thanks so much! I’m very good thank you! How are you? 🙂 x

      • January 11, 2019 / 6:53 pm

        Ooooooooo…I may be tempted…my skin is SO RAW! I keep getting little cuts all over my hands from the cold! And I’m trying to use more environmentally friendly items and non-animal tested, but I find that stuff doesn’t work as well…UGH. Also looking for a really nice facial cleanse for a) pores and b) dry skin like mad!

        And I’ve been good – besides the fact that it just dropped to -32 here…SO COLD! It’s actually not that bad until the wind starts blowing…then my face hurts ha-ah!

        • rhiannacampbell
          January 11, 2019 / 7:01 pm

          I can imagine it would be! I’d try a gentle cleanser like Neogen Green Tea Real Fresh Foam (my fave), then you can start layering moisture until your face! You could get a toner with hyaluronic acid as hyaluronic acid holds something like 1000x its weight in water, so layer it on in any product you can! Then get a moisturiser, again with hyaluronic acid, and if your face is super dry, you want ingredients like shea butter and coconut oils etc. The Bee Good Plump and Firm moisturiser is fab and fits your bill! And remember to use SPF if you don’t already, as your skin will be more sensitive to the sunlight when dry and cracked, and sun damage will make it worse. There’s a Japanese sun screen on Yes Style that is SPF 50 and has hyaluronic acid in! I think it’s called Mermaid Skin or something! Or you can try Biore Watery Essence UV sunscreen as that’s a bit more moisturising than their Watery Gel, I think! For the evening, do this and also get a good serum with hyaluronic acid for moisture, and vit C and niacinamide to fight sun damage and repair skin and even skin tone. You could also get some sheet masks and an overnight sleeping pack moisturiser which intensely hydrates, then you wash off in the morning! Let me know if you need recommendations for any specific products!

          Omg, I can imagine!! Sounds HORRENDOUS!

          • January 11, 2019 / 7:45 pm

            Thank you!! I may have to contact you via email so I can have all of this saved somewhere ha-ha! And I may also get some recs off of you! I’m so bad for taking care of my skin…I never used to have to for YEARS so it’s a new habit I really need to start getting used to.

            Thank you so much for all of the information!!!

            And yes…I don’t mind cold weather…but it just dropped out of no where and the wind is destroying my skin!!! 🙁

          • rhiannacampbell
            January 11, 2019 / 7:55 pm

            Haha yeah feel free to!! I’m happy to help!! Yeah, it’s hard getting into routine but it becomes addictive!
            Yeah the wind gives me dry patches and the rest of my skin is oily so I’m like “WHAT DO YOU WANT FROM ME?!” 😂

  5. January 10, 2019 / 9:24 pm

    If I’m completely honest, I had no clue boxes like this existed but I’m so glad I’ve discovered they do because this is so up my street! Lots of great sounding masks, too. I love the sheet ones. Great post!

    Carly xx // http://www.prettystyleofliving.wordpress.com

    • rhiannacampbell
      January 10, 2019 / 9:34 pm

      Haha, you’ve gone from not knowing they existed to totally converted! I knew about beauty subscription boxes like Birchbox and Glossybox, but I only discovered Mask Time fairly recently, and I’m a total convert! Love them already!
      Hope you like the products/box if you try – there’s a January sale on at the moment on their website!
      Thanks Carly! 🙂 x

      • January 10, 2019 / 9:43 pm

        I’ve heard of those other type of boxes but a sub box dedicated to masks – amazing!! x

        • rhiannacampbell
          January 10, 2019 / 10:05 pm

          I know, right?! I’m obsessed now, haha! It’s one of my fave skincare items so having a box of curated ones is amazing!

  6. January 10, 2019 / 9:55 pm

    This sounds amazing! As someone with sensitive skin the lack of English on some of the labels can be quite scary sometimes. It sounds like a great deal and the box looks really cute too. I’d love something like this! x


    • rhiannacampbell
      January 10, 2019 / 10:07 pm

      Ah, I thought that at first, but it’s actually there in English 99% of the time! It’s just that it’s in about tiny font about two thirds of the way down the packet, but it usually is there! And if not, you can google and find the ingredients and instructions in English. I bet this box would be fab for you, Sophie! There’s also special boxes per skin type, e.g. oily skin, so there might be one for sensitive skin! x

  7. January 10, 2019 / 10:07 pm

    Olá Rhianna! 🇧🇷
    First I would like to say that I liked your blog.
    And to me it sounds wonderful, I’m going to change country to marry my fiancé and I’ll go shopping, noted.

    Xoxo S 🌻

    • rhiannacampbell
      January 10, 2019 / 10:26 pm

      Olá Stephany! Thank you very much! Ooh yes, that’s a good idea! And congratulations on your marriage! Hope you have a wonderful time visiting here!

  8. January 10, 2019 / 10:13 pm

    Olá Rhianna 🇧🇷
    Eu gostei bastante do seu blog…
    And to me it sounds wonderful, I’m going to change country to marry my fiancé and I’ll go shopping, noted.

    • rhiannacampbell
      January 10, 2019 / 10:26 pm

      Olá Stephany! Thank you very much! Ooh yes, that’s a good idea! And congratulations on your marriage! Hope you have a wonderful time visiting here!

  9. January 11, 2019 / 10:09 am

    Ohh, I also do 10 steps Korean skin care routine. The only thing is, I was always purchasing sheet masks that were available here in stores, but recenly I also ordered a package of 10 different Korean sheet masks, all in color rose. I am just waiting for them to arrive, but it does take long to reach Europe all over from Korea.

    • rhiannacampbell
      January 11, 2019 / 11:26 am

      Yay, me too! Yes, it can take a while. Mask Time are quick though! And if you’re shopping just in general for kbeauty, Yes Style get your stuff to you within two weeks straight from Korea (as long as they’re in stock when you buy them – it tells you on each item though) and they have so many great things for good prices!

      • January 11, 2019 / 12:26 pm

        Thanks, I’ll check that site out then. I usually buy cosmetics from Jolse.

        • rhiannacampbell
          January 11, 2019 / 6:47 pm

          I’ve heard about Jolse, but haven’t tried them! Are they good?

          • January 11, 2019 / 9:06 pm

            They are. I have good experience with them. They have lots of products, their shipping isn’t too quick if you take regular one, but they always give you some samples with your order.

          • rhiannacampbell
            January 11, 2019 / 9:06 pm

            Ah okay! I’ll check them out too then, thank you! 💖

  10. January 12, 2019 / 1:32 am

    Oh wow, this seems like such a fun thing to look forward to! The packaging is so lovely and I definitely need to try some new sheet masks!

    • rhiannacampbell
      January 12, 2019 / 1:36 am

      I know, best delivery ever! I love everything about it 😍 it’s a perfect way to try a great range! Get some in their sale quick 😉

  11. January 21, 2019 / 3:16 pm

    This sounds amazing, and aboslutely perfect for face/sheet mask lovers! I never realised there was a subscription box especially for sheet masks, but there seems to be more and more these days for such specific things ☺️ I love that there are so many different types, as well – I never knew that before!

    Beka | http://www.bekadaisies.com

    • rhiannacampbell
      February 14, 2019 / 8:27 pm

      It’s honestly my fave! I’ve just got another 2! The masks are brilliant, and yeah – I’m learning new ones too! I tried a bio cellulose gel make the other day!! I hope you like it if you try! xx

  12. February 11, 2019 / 9:54 pm

    Congrats on working with Mask Time lovely!
    I love discovering new Korean and Japanese beauty brands so this has intrigued me a lot. Will deffo look into this!

    Shannon x

    • rhiannacampbell
      February 14, 2019 / 8:28 pm

      Thanks so much, Shannon! Oh yes, same! They’re my favourites! You’ll love this if you love kbeauty, honestly! I just got two more boxes and I’m totally in love! The contents are always amazing! xx

      • February 15, 2019 / 8:34 am

        You’re welcome hun! I’ll definitely have to look into this and give them a try. It’s great that you’ve gone back to them as well 🙂

        Shannon x

        • rhiannacampbell
          February 15, 2019 / 5:32 pm

          Yeah, it shows their quality! They’re so good 😍xxx

  13. February 16, 2019 / 6:57 pm

    Hi, Very Good Article. I really appreciate it. Now you got one regular visitor to your website for new topics. Keep up the Good Work Thanks for always sharing. Nicole Graham

    • rhiannacampbell
      February 17, 2019 / 10:30 am

      Aww, thank you so much Nicole! You’ve made my day 😊 have a wonderful day too!

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