Heard the hype around sheet masks but don’t know where to start? Let me and Mask Time show you the yellow brick road to glowing skin.
You’ve probably heard of the famous Korean 10 step skincare routine (you can read about it here!), and heard the terms “k-beauty” and “sheet masks” thrown around. But what are they?
Well, simply put, K-beauty refers to Korean skincare and cosmetics, and sheet masks are a key staple of this routine. Usually made from cotton or hydrogel, they’re thin, face-shaped sheets which you place on your face and then kick back and relax for 15-20 minutes. Or not – my friend did tell me she did her workout with a sheet mask on the other day, so whatever floats your boat!
Anyway, while you paint your nails/watch an episode of The Good Place/do your workout, the sheet mask is working its magic. These little masks are a hugely popular Korean export, and the reason is simple. Packed with moisturisers and antioxidants, as well as brightening, detoxing and smoothing agents to name a few, the mask itself traps these ingredients between it and the surface of your skin, meaning the goodness has nowhere to go but into your face! Just by taking 20 minutes out of your day a few times a week, your face will have a new lease of life, honestly.
Which sheet mask do I choose?
It can be confusing knowing where to start. Do you want a cotton mask or a hydrogel one? Should you get green tea, strawberry, lavender or something else? What’s this mask shaped like a milkshake?! Why is there snails on the packaging of this one?! Well, here’s where Mask Time step in!
Mask Time are based in the UK, but curate the finest sheet masks straight from Korea for their customers, delivering high quality skincare with a helpful guide and a new Korean word to learn each month! They test each mask before putting them in our boxes, ensuring that customers only get the best quality products, and making sure you learn enough about each mask to know what you like and dislike when you’re shopping for sheet masks on your own.
All of this is packaged in beautiful tissue paper and placed into an adorable letterbox-sized box. As well as great value monthly boxes, you can also purchase special one-off boxes, such as the Holiday Box this review focuses on which of course was for Christmas! The next special box is for Valentine’s Day, but you can subscribe at any time – you can choose the Glow Starter box, which includes 4 carefully selected masks for £9.95 (including shipping), or the Glow Setter box, which is £24.99 for 8-10 masks.
Just to put that into context, that means the Glow Starter box masks work out less than £2.50 each for authentic Korean products, and that’s including shipping. If you look at the same products on Birchbox’s website or wander into TK Maxx’s K-beauty section, the masks are usually £3.50 or more at lower end, going up to £8.50 for some of the hydrogel ones, so Mask Time really does offer great value for money.
So enough waffle, let’s move on to what you wanna know!
What’s in the box?
The box I received was the December 2018 Holiday Special box, which featured a whopping 12 products. Each product shouts high quality – you can tell just by the packaging and the weight and feel of each one. There was a good range including including hydrogel, cotton, foil, clear seal, mud, bio-cellulose, and in-oil masks. Even though this would be normally the kind of produce in the Glow Setter box, I actually think this would be good for a sheet mask newbie to explore all the different options and see what they like best.
My box contained:
- TonyMoly – Intense Care Hydro Gel Mask Gold 24K Snail Mask – RRP £5
- Eunyul – Natural Moisture Pack Honey – RRP £3
- Banobagi – Vita Cocktail Age Foil Mask – RRP £3.50
- About Me – Essential Green Tea Mask – RRP £3.50
- Beauty Kei – Fermentation Essence Luxury Mask – RRP £3.50
- Merbliss – Wedding Dress Aloe Soothing Clear Seal Mask – RRP £4.00
- Into Skin – The Mud Lifting Mask – RRP £4.00
- Royal Skin – Prime Edition Anti-Wrinkle Bio Cellulose Mask – RRP £5.00
- JM Solution – Water Luminous Avocado Nourishing in Oil Mask Black – RRP £4
- Mediheal – Miclan Honey Nutrient Enriched Mask – RRP £3.00
- About Me – Skin Tone Up Peeling Pad – RRP £2.00
So that’s 12 items which would have cost over £40 alone, but instead, I got them in a super cute box accompanied by a postcard and a really helpful information guide that would have cost almost half the price?! SOLD!
Seriously though, you can see the passion that goes into these boxes. The packaging is elegant yet cute (silver sparkles, cute phrases on the inner lid and pink bubble wrap, you say?!), and the masks are high quality yet delivered to customers at a low price. The added touches such as learning a Korean word per month and a guide to each mask’s uses and ingredients show the care for both Korean culture and customers.
I was kindly gifted this box by Mask Time, but I plan to subscribe as I was so impressed! I’ll probably just go for Glow Starter at first as I have a whole drawer of sheet masks to get through, but I can’t let this little subscription box get away from me! I was so pleased with it – and this is coming from a self-professed skincare snob!