Wow You: Plant Powered, Cruelty Free Skincare

Have you ever stumbled on a brand by chance and completely fallen in love? That’s what happened to me with Wow You. I’d been noseying at my Explore page on Instagram and spotted these cute, minimalist pink and mint coloured tubs and tubes. A few clicks later and I was on their profile, then their website, and I was totally loving what I found!

Wow You are a new British skincare company specialising in cruelty free, plant powered skincare. Now, I’m a bit of a skincare nerd who even reads dermatology books in her spare time (yes, I’m THAT into skincare πŸ€“), so I know my ingredients and I know what I want and don’t want in my products. For that reason, I can be somewhat skeptical of brands claiming to be good just because they’re “natural”, as being natural doesn’t inherently mean it’s good for you – I mean, cyanide is natural and that can kill you! Using natural products is still means working out what’s best for you and your skin type – just because it came from a plant doesn’t mean it’ll be a miracle cure for you. Plus, there’s so much jargon and so many loopholes in skincare regulation that what’s marketed as a natural product might be the opposite of what you’re expecting when you pick up the product. Anyway, I’ll go into that in another post!

My point here is that you should really pay attention to the ingredients as opposed to the marketing when looking at a new brand’s products, and then you’re much more likely to find products that fit what you’re looking for. Luckily for me, when I looked further than the cute branding, I found that Wow You delivered heaps of what I wanted, then extra! I’m talking vitamin C, retinol, AHAs, BHAs, brightening fruit extracts, moisture-boosting oils and more. They even boasted centella asiatica and rice bran oil, hero ingredients in many of the Korean skincare products I’ve tried that’s hard to come by in western products – even from larger companies! (You can find out about my foray into the 10 Step Korean Skincare Routine here!)

Wow You’s products cover everything from facial products such as moisturisers, serums, scrubs and masks, to lip balms and lip scrubs, and body scrubs and moisturisers. Hosted in a neat little package, these products are plant-derived power houses with ingredients for all skin types. Hopefully, through explaining their ingredients and uses, this review will also help you when you’re picking out products, Wow You or otherwise! πŸ™‚

So what did I try, and what did I think? Let’s find out, shall we!


Lit-C cleanser

If your skin’s looking for a pick-me-up, the Lit-C cleanser is the one it needs. Both the cleansers I tried from Wow You have creamy textures and don’t froth up much, so they smooth onto your face almost like a moisturiser. I like to massage it into my face for a minute or two as the second stage of my double cleanse because a) it feels nice, and b) I like to make sure the cleanser’s really getting to any leftover dirt, oil, or products that my oil cleanser didn’t pick up.

Hero ingredients

  • Strawberry: full of vitamin C, strawberries contribute to collagen turnover and act as a brightening, anti-inflammatory agent for the skin. It’s also good for balancing oily skin as its natural acid removes excess sebum.
  • Glycerin: a natural moisturising agent, this ingredient ensures you don’t get that tight skin feeling you can get after washing your face, as it doesn’t strip too much moisture from your skin.
  • Papaya: The enzymes in this fruit help to clear your pores and exfoliate very gently by ungluing the dead skin cells from your new cells. This means your skin is refreshed and breakouts can be avoided more easily!
  • Cranberry: This kills free radicals which sound kind of like a vigilante super group, but are actually pesky little things that can kill your skin cells, reducing production of collagen and therefore breaking down your skin’s youthful structure. Cranberry helps to kill ’em off!

A shot from the side, from behind white roses - shot shows a box filled with Wow You products with three Wow You products in tubs sitting in front of it

Zen cleanser

This one is great because it smells like a fresh cucumber, but there’s no fragrance in the product at all! You’re literally just smelling real cucumbers – it’s like a salad for your face!

This cleanser combines cucumber and oatmeal to dissolve dirt and oils gently and nourish your skin’s protective barrier. Strip the barrier back with too many harsh cleansers and you’ll do more damage than good. Think of spilling a drink on a wooden cabinet without varnish compared to one with – the varnished one could be wiped down with no lasting damage, while the unvarnished one would be stained and the drink would seep through into its lower layers, meaning you’d need to do a lot of work to get it back to its original state. The varnish is your skin’s protective layer and will help to protect it from sun damage both on the surface and underneath, hyperpigmentation, pollution and more!

Hero ingredients

  • Cucumber: This bad boy will nourish your skin and help to calm it, avoiding irritation and breakouts.
  • Oatmeal: This soaks up excess oils, unclogs pores, helps with dry skin and is an antioxidant anti-inflammatory, so it basically makes your skin glow!
  • Melon: Containing vitamins A and C, melons help your skin tone stay bright and even, minimise the appearance of pores, and increase cell turnover.


Tropic Like It’s Hot scrub

A close up photo of Wow You's Tropic Like It's Hot scrubSo, this scrub is a new fave of mine! Exfoliation is an important part of your skincare routine, as it sloughs off dead skin cells to avoid clogged pores, blackheads and spots, stimulates cell turnover, helps to even skin tone and reveals fresh, smooth skin.

This scrub was an unexpected new fave as it looks quite creamy so I thought it would probably not be what I was looking for, but there’s tiny pumice particles in there that must be as small as sand grains! Seriously, you only need to very gently rub your skin with this on as the pumice really buffs away that dead skin layer and you don’t want to end up causing micro-tears in your skin by scrubbing too hard!

Hero ingredients

  • AHAs (alpha hydroxy acids) to dissolve the glue sticking dead skin cells to your fresh new ones
  • BHAs (beta hydroxy acids) to balance oils by clearing clogged pores and purifying skin
  • Vitamin C to make you glow and boost collagen production

Z’est La Vie enzyme mask

A close up of Wow You's enzyme mask in pineapple

This has a smooth, gel-like texture which glides over the face, so it’s easy to apply and not too messy to wash off. This mask is full of fruits which means oil-killing and gentle, chemical exfoliation to make your face fresh and smooth!

Using this makes your skin very soft and smooth, and it’s even better when you follow up with a serum and moisturiser – seriously, your face will feel quite positively peachy!

Hero ingredients

  • Mango: Full of vitamin C, which you know the benefits of by now!
  • Pineapple: full of active enzymes which remove that layer of dead skin to refresh your face
  • Honey: a natural antioxidant and moisturiser, honey purifies and plumps up your skin
  • Plus, green tea, centella asiatica, AHAs and more!

Ready to Glow day moisturiser

This moisturiser contains grapeseed and hibiscus, which is known as the Botox plant for its pore-tightening effects! I have to say, I’m not a huge fan of the smell – it smells a bit like cut grass. However, with that said, it’s only when you initially squirt it out of the tube that you can smell it – I can’t smell it at all on my face. And anyway, you might like the smell! It’s not a bad one, just not to my taste.

This moisturiser is bit thicker than the usual ones I use for my skin type (oily), so I think I’ll use it more throughout the winter. It feels like it takes a bit longer to absorb into my skin than lighter moisturisers, but once it does, my skin feels super soft and plump!

Hero ingredients

  • Hyaluronic acid: AKA my favourite ingredient! This helps your skin hold moisture – a single molecule of this stuff can hold up to a thousand times its weight in water! For your skin, this means firm, plump skin and smoothing of any lines.
  • Centella asiatica: Rarely found in Western skincare products, this is a hidden gem of Asian skincare which helps to fight free radicals, stimulate cell growth and induce collagen production. Sometimes known as cica, too!
  • Rice bran oil: Another Asian hidden gem! This has deep roots in history – geishas in Japan used to rub wet bags of rice on their faces to get the rice water onto their skin for its benefits! It moisturises, nourishes, and adds vitamins to the skin.

Wow You products in tubes in a box filled with pink shredded paper, with three open tubs of their products sitting outside of the box surrounded by flowers

Woke Up Like This night moisturiser

Now, while I said I wasn’t a fan of the smell of the day moisturiser, this one smells divine. I couldn’t stop sniffing it. My boyfriend actually uses it as his night cream and I spend a lot of time sniffing his face like a weirdo now. I blame this moisturiser entirely – I was totally normal before…

Hero ingredients

  • Rosehip oil: Evens skin tone, heals spots and acne scarring, and smells fab! Plus, if it’s good enough for Kate Middleton, it’s good enough for us, right?
  • Mild retinol: Retinol is great for stimulating collagen production, which starts declining once you hit 20, hence why the ageing process becomes more obvious towards the end of your twenties. (I know, terrifying!) It also helps with unclogging pores. The retinol in this is strong enough to have these benefits, but mild enough that if it’s your first time using retinol, it shouldn’t irritate your skin like retinol often can for first time users. Just make sure you wash it off and use SPF in the day, because retinol acts as a chemical exfoliant to get rid of dead skin cells and therefore leaves your skin baby soft and open to sun damage. But we should all be wearing SPF every day anyway if we want to avoid ageing, and more importantly, skin cancers. Make sure you take 5 minutes extra in the morning to add a layer of SPF before your make up – it will pay off in the long run!
  • Green tea: Improves skin tone, and is an antioxidant that fights DNA damage from UV rays from the sun. This means it’s great for anti-ageing, and for fighting skin damage that can cause cancer.

Super Serum serum

A close up of Wow You's super serum in a pink bottle, held over a selection of Wow You products and pink tulips in the background

This smells similar to the Woke Up Like This moisturiser, so therefore loveeeely. It’s a serum, so it’s applied before your moisturiser and is basically a concentrated version of a moisturiser designed to deliver specific results, so you don’t need a lot to give your skin a boost!

It glides on very smoothly, almost like a gel cream, and dries quickly, giving your skin a nice dewy glow – or making it chok chok, as our Korean counterparts would say! Serums are also a key part of the Korean 10 step skincare routine, so along with the centella asiatica and rice bran, it’s nice that a British company is helping with my Asian skincare routine!

Hero ingredients

  • Blueberry: Calms your skin, helps to prevent acne, is anti-inflammatory…and smells good!
  • Argan oil: Helps to balance oil levels, which decreases the chances of clogged pores and spots
  • Hyaluronic acid, centella asiatica, green tea and rosehip oil also feature, so it’s just a little bottle of goodness!

Babe Butter moisturiser

A shot of Wow You's Babe Butter in its pink bottle, held above two Wow You products in tubs, and a box filled with other Wow You products and pink flowers

Genuinely a new all-time fave, I think!

I think this is the first time I’ve used a moisturiser for the body that contains hyaluronic acid, and it’s really making an impact. My skin feels noticeably softer and smoother, to the point where I’ve been waving my arms around at my boyfriend, going: “Touch my arm! Isn’t it soft?! Feel it!” (I told you these products have made me go a bit mad…)

It’s made from blended coffee and plant/fruit oils, and I love the smell of it. I wasn’t too sure when I first pumped it out as it does smell really natural, but I love it now. I got the Coconut Babe Butter and it smells like a raw, cracked open coconut, so it’s kind of woody and earthy as opposed to the synthetic sweet coconut smell we’re more used to. But yeah, it’s awesome, and I’m going to order the Vanilla version of the cream too when it’s back in stock!

Hero ingredients

  • Coffee: Packed with caffeine, it energises your skin and reduces cellulite
  • Pumpkin seed oil: Rich in fatty acids, it not only keeps moisture in your skin, but also improves skin tone and cell renewal speed with its high levels and vitamin E, C and zinc!
  • Coconut oil: Super moisturising fatty acid to keep your skin soft and smelling divine!
  • Hyaluronic acid: Quite rare in body moisturisers that aren’t super pricey, so this was a welcome addition and it really has made a difference to my skin!

Mint lip butter

Super cute lip balm in a green macaron-shaped container! (You can see it in the shots above!) It’s nice and smooth, and since it’s minty, it’s been refreshing when I’ve had a blocked nose too! Plus, mint always smells fresh so you can apply this after your coffee and look and smell fresh as a result πŸ˜‰ There’s also coconut and mixed berries options if you’d prefer.

This lip butter makes my lips nice and soft without the tackiness some lip balms can leave, and lasts a good while before you need to reapply.

Hero ingredients

  • Cocoa butter, jojoba oil, and avocado butter: These not only work to nourish and moisturise your lips, but also to lock in moisture and elimate dryness.
  • Peach kernel oil: Full of lovely vitamins to keep your skin healthy!

What do you guys think? Will you be trying Wow You?

Leave me a comment and let me one of the following!

  • Your all-time favourite skincare products
  • New favourite skincare products
  • Your thoughts on natural skincare
  • An ingredient you always look for in certain products
  • Whether you’ll be trying Wow You!


  1. November 1, 2018 / 8:35 pm

    THANK YOU FOR THIS!!!! I am ALWAYS looking for cruelty free facial cleansing products to test out. I currently use a lot from Lush that work well. I’ve come into a conundrum with hair products though…I have a naturally oily scalp and roots, so vegan products tend to make things worse…if you find anything, let me know!

  2. November 1, 2018 / 9:24 pm

    I love the look of this brand! What products do you think would be suited to dry skin? Xx

    • rhiannacampbell
      November 1, 2018 / 10:10 pm

      It’s a new fave of mine!
      From Wow You, I’d say dry skin would be best suited to the Slay cleanser, then for moisturisers, go for Aloe Gorgeous if your dry skin gets red and itchy, but go for Ready to Glow if you get dry skin without those issues, as that one will pack in moisture via hyaluronic acid, whereas the other one does it via shea butter πŸ™‚ or you could go for the Aloe Gorgeous and then get the Super Serum for an extra layer of moisture, and that hyaluronic acid! I would avoid exfoliating, or just do it minimally and very gently to avoid aggravating your skin!
      For non-Wow You products, I’d recommend getting yourself a Vitamin E and hyaluronic acid serum, and also a sleeping pack! They’re basically overnight moisturisers you use once or twice a week, then wash off in the morning. I have the Moistfull Collagen sleeping pack from Etude House, but I know the Laneige Water Sleeping pack is supposed to be the all time best! You can also get lip sleeping masks if you have dry chapped lips πŸ™‚ Put your serum on then the sleeping pack in place of your night moisturiser and it should make your skin feel super soft and hydrated! Collagen, hyaluronic acid, ceramide, shea and basically any plant oil in a sheet mask would be fab for you too! πŸ’–

      • November 2, 2018 / 8:54 pm

        Wow thank you for the amazing advice! I have never tried sleeping packs they sound really good xx

        • rhiannacampbell
          November 2, 2018 / 9:13 pm

          Aww, my pleasure! I hope it helps! I’d definitely recommend them! The Moistfull Collagen one I have is like a thick gel cream, but I think the Water Sleeping pack I mentioned is more…well, water-like πŸ˜‚ so kinda like a gel! They’re on Amazon 😘 x

  3. julietlylillyrose
    November 2, 2018 / 3:37 am

    oh cool! I never heard of this brand before. I love anything that has vitamin C and hyaluronic acid in it! I need to try this skincare range!

    • rhiannacampbell
      November 2, 2018 / 7:16 am

      They’re pretty new, I think! Haha, exactly! They’re really nice products. I used the Zen cleanser this morning and it’s made my face super soft for make up too πŸ™‚

  4. November 2, 2018 / 6:28 pm

    I have the most sensitive skin ever and I used to read dermatology journals too to help me learn how to treat my skin better! So I read every ingredient on every label before I buy something. I hate hate hate most natural products. Most brands boast natural ingredients and ‘essential’ oils as a plus and to me that just screams potential irritant. Give me all the chemicals. Zen cleanser, Woke Up Like This night moisturiser and Ready to Glow day moisturiser sound like the nicest products to me. My skin is very easily irritated by fruit ingredients so tend to stay clear of those. I love hyaluronic acid and oatmeal as ingredients too, really like rice bran oil as well. Great post x


    • rhiannacampbell
      November 2, 2018 / 7:18 pm

      Yay, someone speaking my language! It’s about ingredients and their benefits for your individual skin, whether they’re natural or man-made. Like you say, natural ingredients can be just as much of an irritant as synthetic ones – look at poison ivy! It’s more about knowing your skin and using common sense. To me, I’m open to natural or synthetic products – I just look at the ingredients and their benefits for my skin, which might work for me but might not work for others. At the end of the day, we’re literally made up of chemicals! I think people can find it tricky to see past a pretty label sometimes, and often nasty things lurk behind! Luckily, these have pretty labels and pretty ingredients πŸ˜‚
      I think the Zen cleanser would be perfect for your sensitive skin – it’s really smooth and gentle, and makes my face feel super soft without getting that tight feeling some cleansers can leave you with. Let me know if you try any! I’d recommend the Babe Butter too, but for the body! x

  5. November 2, 2018 / 7:26 pm

    I’ve not heard of this brand before. That zen cleanser sounds absolutely amazing, I love the smell of cucumber, it’s so relaxing. You really did try a whole load of products and I don’t think there are any that I wouldn’t want to give a go myself! I love the packaging on the products as well, they’re so cute!

    Soph – x

    • rhiannacampbell
      November 2, 2018 / 9:10 pm

      They’re pretty new, I think! Yeah, I totally agree! I like to use it as my evening cleanser as it smells so fresh and feels like you’re pampering yourself!
      Haha, yeah, I went a bit wild! πŸ˜‚ I hope you love them too!
      Omg, I know, it’s adorable, isn’t it?! X

  6. November 3, 2018 / 5:55 pm

    What adorable packaging! I’ll check it out.

    • rhiannacampbell
      November 3, 2018 / 6:45 pm

      Isn’t it the cutest?! Hope you like it, Melanie!

  7. November 4, 2018 / 5:22 am

    I haven’t heard of Wow You before but it’s nice to see a plant-based skincare brand. Natural isn’t always good, like you said. We need to be mindful of what we’re putting on our face. Love that there are various cleansers. Glad you enjoyed the products!

    Nancy β™₯

  8. November 5, 2018 / 12:54 pm

    I really wish I had more access to natural skin and hair products here. 😫 (I did see that this brand ships to Germany, but it’s not exactly in my budget. πŸ˜‚) You make a good point about natural not equaling good for you. I mean, lanolin is a natural oil from sheep, but many people (myself included) are allergic to it!

    • rhiannacampbell
      November 5, 2018 / 10:04 pm

      They’re quite hard to find within a price range, aren’t they?! These are reasonable for natural specialist products but I totally get you about the shipping – the amount of times I go to order from America then see the shipping cost and back away!
      Exactly! I think it’s a common misconception. Natural is not always good! It depends on the ingredients, their quantities and their benefits to you individually. That’s why I like Wow You – it’s natural but effective! 😎

  9. November 17, 2018 / 11:48 pm

    What gorgeous products these are! Love that they’re cruelty-free too. You can’t beat products which smell good. I always find my husband comments on the scent of some of mine. Your boyfriend obviously likes this one!

    Samantha x

    • rhiannacampbell
      November 22, 2018 / 9:00 pm

      They’re so nice, honestly! I’m finding the Aloe face wash is soothing some dry skin patches I’ve developed since the weather has gotten colder too!
      Ah yeah! So good when they smell good but aren’t full of bad stuff!
      Haha, he loves it!
      Thanks for the comment, Samantha! x

  10. November 18, 2018 / 10:09 am

    I’ve been seeing this brand more and more lately. The products sound gorgeous and the packaging is really cute! There’s definitely some here I’d love to try. Thanks for sharing lovely!

    Samantha x

    • rhiannacampbell
      November 22, 2018 / 9:06 pm

      They’re honestly so lovely! I’m obsessed with the Babe Butter! I hope you like them if you try them! X

  11. March 21, 2019 / 6:03 am

    Wow, thank you so much for your in depth review! I know very little about skincare so it was nice to read about each and every prodict in detail. I have eczema on my face around my eyes so I don’t use any cleansers because I worry about reactions, but I kind of want to try that cucumber one out!

    • rhiannacampbell
      March 21, 2019 / 8:03 pm

      Aww, thanks Lizzie! I’m glad it helped! Ah, I’m not too sure about eczema, but it is a very gentle wash so hopefully it could work for you! What you could do is send the Wow You guys a message on Instagram as they’re so good and reply super quick so you could ask what they think! 😎

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